Norfolk engineering firm Warren launches new brand identity

Warren Services Limited celebrates 33 years of precision engineering success in Norfolk with the launch of its new brand identity and website.

Revealing Warren’s new brand identity and website, Will Bridgman, Managing Director, says: “After 33 years growing the business, we wanted our corporate identity to convey Warren’s evolution into a modern, full-service. advanced manufacturing partner with a focus on engineered innovation. Warren’s purpose is to help our clients succeed by bringing their projects, such as high-value architectural engineering and electro-mechanical machines, to market, with speed and precision.”

The logo is bold and distinctive, in composition and colours, reflecting Warren’s creative strength and dynamism, including its employees’ energy and enthusiasm. The new website is also clean and easy to navigate, reflecting Warren’s commitment to strong design thinking. The new brand recognises that clients now simply call the firm ‘Warren’ (although the legal entity remains Warren Services Limited).

New brand designed, developed and deployed by creative agencies in Norfolk and Suffolk

Will Bridgman says: “Our old brand identity served us well but no longer conveyed the strength of our brand reputation, technical promise and progressive personality. We wanted a new brand identity that our employees could take pride in and that our clients would recognise as distinctively Warren. We are delighted to have worked with creative agencies from Norfolk and Suffolk on this branding project.”

Over the last 33 years, Warren has become an integral part of the regional business community. Clients, suppliers and partners see it as a local employer of choice and a passionate champion for apprenticeships, skills and East Anglia’s economy. Will Bridgman says: “We are ambitious to continue offering local people interesting and fulfilling careers, working with amazing, innovative clients from across the UK and overseas.”

Warren was pleased to work with three local creative agencies on this project: brand design by Starfish Ltd, Norwich; copywriting by Business Writers Ltd, Norfolk; website build by Bellüber Ltd, Suffolk. Will Bridgman says: “Thank you to Nick, Huw and Steph for all their work bringing our ideas to life.”