Understanding Google Ads – is it right for your business?

This hugely informative session will help you understand the options available to your business to drive sales and leads via online advertising. Topics covered include:

• Back to basics – how does each platform work?
• How to get the best quality scores, ad relevancy etc.
• Keyword research and audience identification
• What makes great Ad copy?
• What makes a compelling landing page?
• The importance of A/B testing
• Utilising the latest ad formats – e.g. Google’s Performance Max (PMax)
• Remarketing
• Attribution and conversion tracking
• And much more besides….

Eligibility:

These small group in-person workshops are open to any business, freelancer, or charity based in Norfolk, UK. Please note that you will need to have registered for our fully funded business support service to participate, we will contact you to complete your registration.