Marketing Strategy for Start-ups

Explore your business’s marketing needs, identify a clear message, understand the needs of your clients, and set KPIs with confidence.

In this interactive workshop, we will explore what your business needs from its marketing function. You will go away with clear KPIs and the confidence to communicate your vision. In this 2-hour investment readiness workshop you will cover the following topics and outcomes:

Key topics

• Comprehensive marketing strategy
• Branding fundamentals for start-ups
• The importance of market research
• Fundamentals of your marketing function

Outcomes

• Understanding the business function of marketing
• Knowledge of branding essentials
• Marketing KPIs
• Confidence to set marketing goals
• This workshop is one of two workshops in our investment readiness support programme.